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Head of Marketing

Hybrid
Location:
Baku

Responsibilities: 

- Develop and execute end-to-end marketing strategy aligned with business goals;

- Lead brand positioning, visual identity, and consistent communication across all channels;

- Drive customer acquisition and retention through data-driven digital marketing (SEO/SEM, paid media, social, CRM, automation);

- Manage performance marketing, funnels, customer journeys, and conversion optimization;

- Oversee integrated campaigns, product launches, creative direction, and content strategy;

- Run market, customer, and competitor research to inform growth decisions;

- Lead PR, corporate communications, media relations, and reputation management;

- Manage marketing budget, ROMI, analytics, and performance reporting to leadership.

Requirements:

- 7+ years in senior marketing leadership roles.

- Strong in digital, performance, CRM, and analytics.

- Strategic, data-driven leader with excellent communication skills.

- Degree in Marketing/Business (Master’s is a plus).

Refer your friends and get a bonus: - 10% of the invoice amount after the candidate has completed the warranty period.
Telegram:
@Shmerkovich
Functions
Marketing & Sales
Industries
FI, Banking & FinTech
We are eager to learn more about your business needs to solve them