Head of Onboarding & Activation

- Develop and implement a seamless end-to-end client onboarding strategy;

- Drive activation and early usage of key products (cards, mobile banking, salary projects);

- Promote digital channels (eKYC, mobile-first journeys);

- Optimize customer journeys based on data and CX insights;

- Collaborate with Product, IT, Marketing, CRM, and Contact Center teams;

- Track KPIs: onboarding conversion, activation within 14 days, first 30/60/90-day product usage metrics, digital adoption rate.

- Strong project management and cross-functional leadership skills;

- Deep understanding of customer lifecycle and onboarding experience;

- Hands-on experience with digital banking products;

- Analytical mindset, data-driven approach;

- Fluency in Russian.